Following the “What is in it for me?” attitude. Everyone asks himself “Why should I change? Why should I be part of this change initiative?”
There is a threat in each and every change: It could be worse than today. That is the ultimate reason why a clear vision is one of the success factors of a change project.
Ein jeder Wechsel schreckt den Glücklichen: Wo kein Gewinn zu hoffen, droht Verlust. (Friedrich Schiller – Die Braut von Messina)